Return On Subscriber - Email Marketing Blog

Here is a great example of making your transactional email more than just a notification. When done right, transactional email can be a great branding opportunity.

Check out this awesome shipping confirmation email from Cd Baby below (click to enlarge). 

I saw this image on Dump.com, a great website.

The Online Marketing Summit (#OMS) is a education based event focused on best practices in online marketing including Email Marketing, Integrated Marketing Strategy, Social Media, Search Engine Marketing (SEO & PPC), Web Analytics, & Usability. They have a running policy of no tradeshow booths or vendor pitches disguised as education, which gives the event a unqiue place in the marketing world.

I have had the great pleasure of speaking at this event this summer and will be giving 2 more presentations in Portland on June 29th and Seattle on July 1st. The topic I will be covering is “Designing Your Email Program From Online Outreach to the Welcome Message”, where we take a look at the entire process from opt-in to the first few emails to  a new subscriber.  I have a lot of fun with this topic and I love crowd participation.  I hope to see you there!

More info on the Online Marketing Summit >>

In this post I will show you how to add a custom tab to your Facebook Fan Page using the Facebook Static FBML application. The process isn’t terribly complex, so buckle down for a few minutes and we’ll bust this out. A few things you’re going to need to get started - a Facebook Fan Page and HTML opt-in form code from your ESP. Read the rest of this entry »

If someone wants to unsubscribe, just let them unsubscribe.

Making the unsubscribe process difficult or confusing will just aggravate your (former) subscribers and cause real damage to their perception of your business or brand. Don’t make them log-in or make the text confusing. Your not only delaying the inevitable,  your making it worse. And why? If they can’t figure out how to unsubscribe, they might stay and turn into a more engaged subscriber?  Doubtful. The next time your name comes up, that bad experience will be their first memory. Just let them go, it will actually improve your program. Read the rest of this entry »

Been awhile since you sent to  your email list?

A long while?

Follow YouTube’s lead….(click to enlarge)

This is spot-on.  The only thing I would add to this would be… Read the rest of this entry »

Ok, maybe that was a stretch, but this is a very important survey.  The future of email marketing is hanging in the balance. Ok, stretch again… but you can win cool stuff just for just a few minutes work.

The Use of Testing in Email Marketing Survey

At eROI, staying on top of the latest in email marketing is always a top priority. In this new email marketing survey we ask you about  ways in which you test your marketing emails.

To show our appreciation, all survey participants will be automatically entered to win a Flip Ultra camcorder or one of many Retail Gift Cards!

This survey should take just a couple minutes of your time, and we will share the results with you after we crunch the numbers.

A few questions to start: How easy is it for a potential email subscriber to sign up for your website?  Is it obvious on your home page? How many hoops do you make them jump through? How much information are you asking for?  Are you going to use that information right away to personalize or segment?

I wanted to use this post to highlight the Opt-In process of Palm, the company behind the exciting new Palm Pre that is launching next month. I went to the site looking for information on this new smartphone. This is a no-nonsense process that I thought was worth highlighting.

Home Page - Calling out the Opt-In Form

I really liked the execution of this call out. “Stay in Touch: Get the Latest on Palm Pre” conveys what is about to transpire, but gives them Read the rest of this entry »