The Day-Time Measurement
Mar 10 2006
At eROI we have been compiling a quarterly study on the best times of day and day of the week. This data is only based on the results of our customers. Everyone has a sweet spot to target where their audience in most receptive. Is it at work, at home, in the AM, on a weekday? We do not profess that this study is the end all, rather a guide of stastics to plan a review of your own campaigns.
Do you have a plan for frequency? Time? Day of the week, or do you continue the “Shampoo Effect” of Lather, Rinse, Repeat, not knowing that trying other times and days might lead to higher campaign conversions. And does list size and segmentation matter? You bet it does.
Published in Frequency on Friday, March 10th, 2006
