Quick Lead-generation campaigns equal high-dollar prospects

Mar 15 2006

How do you generate 1,000s of leads in 2 days? How about develop a site that speaks to the core audience, provides a fun atmosphere and a competitive flair. eROI and InFocus built this site to target sports fans by entering them into a contest for a handful of projectors, reinforcing the brand as a top-notch HD experience product. What do you think? post a comment

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The site’s focus is on educated, sports-focusedindividuals that have interest in high-quality, high-value products. The game keeps them engaged.

InFocusHoops_brackets.jpg

Keep it competitive. Rankings provide a reason to go back to the site and keep it active for the 3 weeks of the tournament.

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Published in Customer Appreciation

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