Jack Baurer Knows You - Personally

Apr 18 2006

If you have been living in a cave there is a chance that you don’t know who Jack Baurer is yet. This does not mean that he does not know who you are….

This campaign is one of the best examples of personalization I have seen in a while. Although simple in execution, it was very well thought out as to how to draw the invidual into the experience.

Try it for yourself. But don’t think that Jack now does not know where you live.

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Published in Personalization on Tuesday, April 18th, 2006

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