Makes Me Want to Return
Jul 20 2006
I was fortunate to have my first stay at the Boulders Resort in June for the Email Insiders summit and would go back in a heart beat. I think that they know this as the stay there is truly unique. What has impressed me is that they are carefully reaching out to me once a month after my stay (and sent me an exit/check out survey days after leaving) and keeping it simple and top of mind.
The clear actionable button (I am of late a big fan of the Button) makes me know exactly what to do to learn more and plan my next stay. When I was checking out I actually asked them what Property Management system they used and if they had the ability to connect the two in order to send me emails in the future. I asked, as you might be surprised, many Boutique hotels do not have this ability and in my opinion miss the opportunity to bring me back and stay in touch.
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