Driving New Lines with Email
Jul 24 2006
In the retail fashion world I am a big fan of simplicity and wanting to learn more. Metropark does a failry good job in creative and driving me to click though to see more. Where they let me down is on the click and site itself. The click always takes me to the home page and not the line itself or item level page. And when you get into the site they don’t actually house any of the product info on the site. Sure this will drive you to the retail offline store and keep them top of mind, but I find it odd that they link out to allthe brand sites to look at items once in thier site. And for this email, they did not even have a functioning link to the brand site. The link just went back to the home page.
Published in Keep It Simple on Monday, July 24th, 2006
