Return On Subscriber – Email Marketing Blog

I stop once a day, 7 days a week, for a Venti cup of Joe from the Green Siren herself. I know that they are hawking everything else under the sun from cups, to cakes, to clothing, and now music. I enjoy the tunes playing there, and yes I even bought a new Dave Mathews Band CD there one morning for the drive in. But I want to know about one to one marketing here and not mass marketing. I come for coffee everyday. I have a Starbucks card tied to my email address. I buy coffee. I buy others coffee. I want to hear about moving me from a standard cup of coffee to a larger transaction item beverage rather than music.

I would think that they would really be data mining up there in Seattle about who the customers are, how to segment them and how to drive more value from each, or to each customer.

Is my line of thinking out of reach? Could they maybe send a “Thanks for spending a chunk of change with us each anc every day for the past 7 years, could we offer you a cup on us?” Right?

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