Week-End Trends: Back-to-School Drives Volume Higher

Aug 01 2006

From Chad White at RetailEmail.Blogspot.com. If you have not bookmarked Chad’s Blog yet, you should. This site is operated by its founder, Chad White, who has covered the retail, e-commerce and technology industries for more than six years as an editor at Dow Jones and Fairchild Publications.

The 81 top retailers currently actively tracked by RetailEmail.Blogspot sent out 120 emails during the week ending July 28 as part of their core email marketing campaigns. That was an increase of 7% over the week before. Ninety-two percent of these retailers sent out emails last week, up from 85% the week prior.Week-End Trends: Back-to-school drives volume higher

The 81 top retailers currently actively tracked by RetailEmail.Blogspot sent out 120 emails during the week ending July 28 as part of their core email marketing campaigns. That was an increase of 7% over the week before. Ninety-two percent of these retailers sent out emails last week, up from 85% the week prior.

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Published in Frequency on Tuesday, August 1st, 2006

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