What Email platforms should I consider when creating my emails?
Aug 01 2006
I recently was asked the follow question by a partner of ours “What are the most common email clients used?” It sounds like a pretty simple question, but after looking hard online, and not wanting to drop $1000 on a “certified research study,” ( it became clear that not that many people know. I posed this question to a number of industry experts, no solid answers came back.
The likely answer is Outlook and Hotmail. What version of Outlook, Hotmail or MSN or Yahoo, or AOL (and again what version of AOL)? We recently set out to get a good understanding on what email client people use for work and personal email, what email addresses they use to sign up for email and a few other burning questions.
We will be releasing this in our Q2 study that looks at day of the week, hour of the day and the aforementioned questions. Keep an eye out because some of the answers are astonishing.
Published in Personalization on Tuesday, August 1st, 2006
