RetailEmail.Blogspot.com study

Aug 28 2006

Chad White over at RetailEmail.BlogSpot.com put together a phenomenal study on the top 101 retail emailers and the entire process of subscribing to their email communications. This is worth a read for sure. Not only is this study great, but he also comments on the campaigns that come in daily and weekly from these subscriptions.

He also wraps up a his daily posts with the Subsjectivity Scanner. Which hightlight the subject lines daily.

Here is an example:

SUBJECTIVITY SCANNER:
Staples, 8/22, 4 pm


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