Return On Subscriber – Email Marketing Blog

Many URLs are now taken, both .com and .net versions. While .com is obviously the best, .net will do. In the eyes of email, they are the same, there are no penalties or awards for having a .com vs. .net domain, but the one domain that really hurts – .biz. Spam Assassin automatically assigns a 2 score to any URL that uses a .biz domain. While you wanted to keep your URL simple and easy to remember, consider the damage it is doing to your brand and email marketing.

Try get another URL to reference that is .com or .net and allow that to redirect compared to sending people to a .biz. While redirects don

Have you ever wondered why your message gets flagged as junk in Outlook. Well, ReturnPath would probably say “it is reputation” but they are wrong, it is actually content — shocker!

Outlook flags purely on content – From name, email, subject, body. here is a list of what the newest version of Outlook flags as junk. If you have any of these in your email, it will put it in junk – one and you’re done!

Junk E-mail Filter
First 8 characters of From are digits
Subject contains “advertisement”
Body contains “money back “

(more…)