Return On Subscriber - Email Marketing Blog

Have you ever wondered why your message gets flagged as junk in Outlook. Well, ReturnPath would probably say “it is reputation” but they are wrong, it is actually content — shocker!

Outlook flags purely on content - From name, email, subject, body. here is a list of what the newest version of Outlook flags as junk. If you have any of these in your email, it will put it in junk - one and you’re done!

Junk E-mail Filter
First 8 characters of From are digits
Subject contains “advertisement”
Body contains “money back “

Have you ever wondered why your message gets flagged as junk in Outlook. Well, ReturnPath would probably say,”it is reputation” but they are wrong, it is actually content — shocker!

Outlook flags purely on content - From name, email, subject, body. here is a list of what the newest version of Outlook flags as junk. If you have any of these in your email, it will put it in junk - one and you’re done!

Junk E-mail Filter
First 8 characters of From are digits
Subject contains “advertisement”
Body contains “money back “
Body contains “cards accepted”
Body contains “removal instructions”
Body contains “extra income”
Subject contains “!” AND Subject contains “$”
Subject contains “!” AND Subject contains “free”
Body contains “,000″ AND Body contains “!!” AND Body contains “$”
Body contains “Dear friend”
Body contains “for free?”
Body contains “for free!”
Body contains “Guarantee” AND (Body contains “satisfaction” OR Body contains “absolute”)
Body contains “more info ” AND Body contains “visit ” AND Body contains “$”
Body contains “SPECIAL PROMOTION”
Body contains “one-time mail”
Subject contains “$$”
Body contains “
Body contains “order today”
Body contains “order now!”
Body contains “money-back guarantee”
Body contains “100% satisfied”
To contains “friend@”
To contains “public@”
To contains “success@”
From contains “sales@”
From contains “success.”
From contains “success@”
From contains “mail@”
From contains “@public”
From contains “@savvy”
From contains “profits@”
From contains “hello@”
Body contains ” mlm”
Body contains “@mlm”
Body contains “///////////////”
Body contains “check or money order”

Adult Content Filter
Subject contains ” xxx”
Subject contains “over 18″
Subject contains “over 21″
Subject contains “adult s”
Subject contains “adults only”
Subject contains “be 18″
Subject contains “18+”
Body contains “over 18″
Body contains “over 21″
Body contains “must be 18″
Body contains “adults only”
Body contains “adult web”
Body contains “must be 21″
Body contains “adult en”
Body contains “18+”
Subject contains “erotic”
Subject contains “adult en”
Subject contains ” sex”
Body contains ” xxx “
Body contains ” xxx!”
Subject contains “free” AND Subject contains “adult”
Subject contains “free” AND Subject contains “sex”