Return On Subscriber – Email Marketing Blog

Welll what do you know. We were honored this AM to find that we are one of the email marketing blogs up for the ClickZ awards 2006. Please give us your love with a VOTE. (Not fair that 2 out of the 3 blogs are ours!!)

Finalists were selected from reader nominations for the ClickZ Marketing Excellence Awards 2006 that met eligibility requirements. Voting is open now through the close of business, 5 pm EST, on Wednesday, November 8, 2006. One vote in each subcategory per person (we have our ways of knowing). Winners will be announced on Monday, November 13, 2006.

VOTE for Us

I just got this email from Faucet.com. They normally do a typical job of their emails, show me product tells me what to buy, gives me some offer, and gives me a link – The major faux pas that home improvement brands do is try to push product that is totally off the mark from my tastes. As a homeowner it is valuable to get a helping hand from home improvement brands. The biggest help is telling me what I need to fully complete the job. So with this ensemble email, the use of the diagram is perfect. It shows you what you need (without assuming your style preferences) using the wireframe as well as links to each individual product category.

Many retailers go for one of two outcomes, get them to buy one thing, give them a very generic offer good on anything. Now both have their place, but this is targeted while being broad enough to cover the topic. Home Depot, Lowes, Bellacor, etc. Take note, this is an a great way to talk to the customer.

Many times we see a simple button or link in emails or web pages driving people to a vanilla form to pass on an email. Ideal Bite, a favorite of mine, does a great job tying in the site/brand experience into the viral email element. Think about your own viral elements and incorporate them into your site/brand look and feel. You will only see a better lift in your list growth through your Fans.

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When you are driving people to an offline or online event it is important to not send one email and call it good. DWR does a good job of sending a series of emails out that really keep the event at the top of your list. They do not send too many or too few. The mix is just right.

Think about this the next time you have an event to promote. We suggest a combination of 4 in most cases. Two months out, 1 month out, 2 weeks before, and then a subtle 3 day out reminder.

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eROI, a full service email marketing solutions provider, has released the latest version of the SalesForce integration. For those customers of eROI that use the emailROI email marketing engine, they can now integrate all tracking and reporting into their Salesfoce dash board to see exactly what each client, contact, and prospect is doing with each email that enters their inbox.

Being able to know from a individual sales person perspective what each opt in subscriber is doing with the trigger based emails and outreach campaigns will help all eROI customers pull together email marketing campaigns on a deeper level of one to one email database marketing.

eROI is not just a developer, but as with all tools we build, eROI is also a Salesforce user.

If you want to take your email campaigns to the next level reach out and let us know.

Schedule a Demo

eROI’s Alex Williams provides a case study on a successful email campaign that helped a Lexus dealer group present a sophisticated brand presence while generating new revenue streams. This case study will provide insight on the entire campaign from start to finish, including list development, creative strategy, call-to-action, and ROI reporting.

Event Summary: eROI Case Study
Topic: Meade Lexus Email Marketing
Date: Thursday, October 5, 2006
Time: 11:00 am, Pacific Daylight Time (GMT -07:00, San Francisco)
2:00 pm, Eastern Daylight Time (GMT -04:00, New York)
8:00 pm, Europe Daylight Time (GMT +02:00, Amsterdam)
Event address for attendees: https://eroi.webex.com/ec0502l/eventcenter/frame/g.do?siteurl=eroi&t=a&d=715305560
Event number: 715 305 560
Event password: results
Teleconference:Call 1-866-469-3239 (Call-in toll-free number(US/Canada))

Click here to enroll now > >

Facebook recently lost its one major value proposition – exclusivity. Since allowing open registration on their site, many of the loyalists have left because the “weirdoes” were let in. Now it was bad enough breaking down that loyalty, but I recently received the email below. I have never signed up for anything with them, this is not a list rental. This is 100% unsolicited email. Now this is not illegal, yet, but now I would never consider signing up since I know their stance on privacy.

Note, do not do this, ever…

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Hi Jeff,

Now you can join Facebook! You tried to register last July, before we allowed everyone to sign up.

To register for Facebook using any email address, go to:

https://register.facebook.com/r.php?fr=83c2bccc9e63f3955321a56d57fc8726

Thanks,
The Facebook Team

__________________

This e-mail may contain promotional materials. If you do not wish to receive future commercial mailings from Facebook, please click on the link below. Facebook’s offices are located at 156 University Ave., Palo Alto, CA 94301.

http://www.facebook.com/o.php?e=xxxxx@eroi.com&k=df1260