Free shipping gets e-mails opened
Dec 19 2006
This article, written by Dianna Dilworth, ran today in DM News and featured >ReturnonSubrciber.com scribe (sorry, it was too easy), Jeff Mills.
Free shipping gets e-mails opened: eROI
“Free shipping is the No. 1 offer that customers look for and will respond to in an e-mail, per online marketing firm eROI Inc. in its 2006 holiday e-mail marketing survey.
The study interviewed consumers and found that free shipping is important because it gives online shopping a competitive advantage.
Published in Event Based Emails on Tuesday, December 19th, 2006
