The Value of a Subscriber
Jan 17 2007
I get a ton of emails each and everyday. Not that anyone else gets more or less, but I bring this all on myself as it is my job to see what others are doing out there. I scan emails a little close than others to see what they actually say. You know some copywriter out there is happy with that.
I was a little miffed to see that the footer of this email told me that as long as I was an unpaid subscriber that I am open to getting emails from 3rd parties. Now does that sound right? Did I not read the privacy policy closely enough? I appreciate the news I get from this source, but I wonder if they are one of the reasons as to why I get so many other offers and so many people seem to have my email address in this email marketing space.
Well enough was enough, and my relationship is runied after spying this in the footer. Think carefully about the value of your list. If you goals is to monetize your list, why would you give me away to others to use just because you have not won me over yet? Some best practices to think about.
Published in Calculating Value on Wednesday, January 17th, 2007
July 27th, 2007 at 12:03 pm
I agree 101%.
Companies must learn that trying these tricks greatly reduces the value of their brand. I for one have taken note of these people.
What’s so sad is you can imagine the marketing department thinking they’re so clever with these kind of wheezes.