$.02: Survey Says….!!!!

Feb 14 2007

2 questions to ask yourself before doing online surveys:

1. Are you prepared to use the answers from this survey to implement change in your product/brand/service?

2. If you ask an open-ended question with a comment box, are you going to read every answer and respond to the surveyee with how you will use the input they have provided?

I don’t know too many people who like taking surveys. (“I took an awesome survey yesterday from my vendor!”) Make sure that this survey is going to mean something, and before you create the question, think about what you are going to do with the answer.

You are asking a lot of the subscriber, respect their time and energy by having a plan…and don’t forget to thank them for taking the survey. Twice.