If you are wondering how often to send email….

Feb 19 2007

Please don’t follow Kmart’s lead. Here is what I received shortly after opting in:

Wow. Of course, when I went to manage my preferences, I was given 2 options: unsub from “Kmart” email or unsub from “Promotional” email. I am not even sure what this means? Is Kmart selling my address? Are these different types of lists?

In 1 month I was sent 12 emails asking me to buy everything in the entire store. Tv’s, diamond rings, baby strollers, toasters, etc….Am I really just going to buy $34 grand worth of product in the first 30 days on the list?

Some times I wonder who is driving this channel at some of these companies, and If they even subscribe to email lists. Is this not common sense? Do you like getting an email every other day from a department store?

Please put yourself in the shoes of the subscriber, and try to be smart about your frequency and messaging.

It’s companies like Kmart that give email a bad name.