Return On Subscriber – Email Marketing Blog

Don’t you think that if you were going to ask someone to buy the rest of the matching set, you would know what they bought to begin with? This is the classic example of a missed opportunity. We work with many online retailers and one of our basic principals is “target those customers that have bought from you in the past and leverage what they have already bought from you as an up-sell opportunity.”

With an email like the one I received from Faucets.com, you would think that since I have bought from them before, I would have received a customized image and PURL or at least one of those, but nothing. The email is even titled “Find your perfect matching faucet” and the email simply points to the homepage.

Take a little bit of time to download your customer database for the last year, include the most recently purchased faucet and personalize the message with an image of the faucet purchase, the line, or even the brand, something that lets me know that you know me and love me, especially during a holiday that says “I love you”