Return On Subscriber – Email Marketing Blog

I sat on a panel today speaking to a group of non-profits on “How to create impactful e-Publications”. As much advice as I gave, I learned a lot.

Every Non-profit needs a email marketing Macgyver.

As the joke goes, Macgyver could make an ESP out of a pencil eraser, a toothpick, an ice-cream sandwich…(fill in the rest). Non-profits need someone who has the expertise in this area and can get the job done on a shoe-string budget and minimal resources.

I always tell non-profits about the power of email, the relative inexpensive cost compared to printed newsletters, and the ability to drive quick donation opportunities through the emotional impact of their messaging.

What I realized is that the task is daunting for some and can seem impossible.

My advice is to use the free resources at your disposal, find an ESP that can work with your budget, and embrace the channel. It will pay off.