Comments on: What is Viral http://returnonsubscriber.com/2007/03/12/what-is-viral/ Wed, 14 Jul 2010 19:41:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: George http://returnonsubscriber.com/2007/03/12/what-is-viral/comment-page-1/#comment-76 George Tue, 27 Mar 2007 17:22:03 +0000 http://ros.mu.eroi.com/2007/03/12/what-is-viral/#comment-76 You bring up an interesting point about having to explain to someone what your viral campaign is. Preferably, you wouldn't even have to explain it to them, because if it was really viral, a person should have heard about it already. In which case, all you would have to say is Project X is an example of viral marketing. I think it's dangerous to market oneself as a viral marketer, as people come to expect that pop culture presence. Which, for anyone, is difficult to do. You bring up an interesting point about having to explain to someone what your viral campaign is. Preferably, you wouldn’t even have to explain it to them, because if it was really viral, a person should have heard about it already. In which case, all you would have to say is Project X is an example of viral marketing.

I think it’s dangerous to market oneself as a viral marketer, as people come to expect that pop culture presence. Which, for anyone, is difficult to do.

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