Return On Subscriber – Email Marketing Blog

Does Design and Coding Matter in Email Marketing?

We are closing this survey down at the end of the week. We would love a few more people to take part. IF you have 5 minutes and would like to get the results of this study, please give us your answers. We really appreciate it.

We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.

This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don’t seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?

Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.

Take the Email Design and Coding Perceptions Survey

I keep a pulse on the world of SPAM regulations because we have a number of clients that mail internationally, so not only do we need to consider local regulations and laws, but those of other countries. Singapore recently changed their SPAM laws to be:

“an unsolicited commercial electronic message sent more than 100 times, with the same or similar subject-matter, during a 24-hour period, or more than 1,000 times during a 30-day period, or more than 10,000 times during a one-year period.”

It might just be me, but this seems like a very loose law.

Read the whole story>>

Does Design and Coding Matter in Email Marketing?

We like to ask people what they think about certain issues facing email marketing. We started last fall asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block.

This month we are curious about another issue, Email Design and Coding Perceptions. Does either design or coding of your email marketing campaigns really matter? Do you design emails for specific segments in your audience or do you keep your messaging broad so that you don’t seem like you are only speaking to one group of people? With the email client market so fragmented, are you changing the way you design and code emails?

Help us understand how you feel about this issue and we will post the results for you this month in our latest quarterly study. Thank you for your help with this study.

Take the Email Design and Coding Perceptions Survey

Personalized email can be one of the most effective ways of marketing today. Letting customers know that you know something about them shows you care, however, it can also come back to haunt you. When we create campaigns for clients the first thing we do with personalized or dynamic emails is to test them to ensure all data is pulling in appropriately. Here is an example by Stylehive of how NOT to personalize an email.

Another thing about this email is the line “if you’re not XXX and would like to sign up for Stylehive, click here.” I get a lot of email, I cannot always remember if I signed up or not. Is this spam, or is this trying to help me?

This email is a prime example of what not to do with email – broken personalization, an intro sentence that does not tell me if I even subscribed or not and what you can’t see in this screen shot is all the broken “smart quotes” throughout the email.