Study: How Marketers Design, Code and Test Email
May 11 2007
In the coming wave of eROI studies to be released over the forthcoming weeks here is one we just completed hot off the presses for you.
Over the last quarter, we took a look at how marketers are designing, coding and testing email. Email deliverability and rendering has been a hot topic for a long time, but how important is it to marketers. There is a vast difference between what they say and what they do.
In addition, we took a look at open and click statistics of those that fun all their email campaigns in house vs. those that use the services of an agency. The basics: eMarketing agencies drive nearly 50% more traffic to your site and increases brand awareness. This 8-page Q2
Published in Email Studies on Friday, May 11th, 2007
