I’d like to buy Coke some Email Marketing Advice

May 28 2007

So, after a multi-million dollar media blitz, I signed up for MyCokeRewards, which I wasn’t quite sure how I would benefit from (aside from a free coke here and there).

After sometime, I received an email telling me I had 50 free points, and to login and add a confirmation code. I did this, and the process was easy and quick. Good stuff.

Then…it went downhill. A week later I got a similar 50 free points email, which rendered horribly in Gmail, possibly the easiest email client from a rendering standpoint.

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The I get to the site and I am told this….

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You figure one of the biggest brands in the world would make sure this type of thing wouldn’t have happened. You need to make sure you aren’t sending people to a page with a code that has already been used or won’t work.

Testing your creative in all of the free consumer accounts is a must. We use Return Path.

I bought a Diet Pepsi yesterday for no reason. Coincidence?