Your Bogus Email Address is Out of Hiding.
Jun 05 2007
So “The New” AOL, along with “The New” Yahoo email clients are ignoring the “From” email address name. They are just showing your real email address. See the AOL example below
The question to you: Are you “news@yourcompany.com” or are you “no-reply@ttp-companyname-pcp.com”.
In a bloated inbox, with a SPAM button right above – it matters.
You need a real email address that a subscriber feels would get answered. Otherwise you are Microsoft, Wal-Mart, Google, etc…except you’re not.
- Posted by Alex Williams
- @alexcwilliams
- at 12:53 AM
Published in Email Marketing Strategy
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