Too many Microsites?
Jun 06 2007
We spend all day looking at lead capture, email campaigns and microsites. I think microsites are great for campaigns but should have a purpose.
I could just be dense, but what is the point of this site? The videos are not funny, there is no lead capture, no call to action, the videos have nothing to do with the product. The theme of the campaign (Voted #1 vodka in 2033 and the iRobot feel) is a few years too late.
Am I missing something? It is long past the days of driving traffic to have an effective campaign. If it does not boost sales or grow a customer database, does it really work?
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June 6th, 2007 at 10:26 am
You aren’t missing anything. I couldn’t find the point either.
I would like to know how ROI can be tied back to the site.
It looks like some effort was made with the “share” button, but why would we waste our friend’s time too.
June 7th, 2007 at 10:03 am
I couldn’t get the video to load, so I have no idea. From a review standpoint, I was suprised that there was no navigation to other content. How about some vodka recipes, or hot non-robotic chicks.