Is Sony Crossing the Privacy Line?
Jul 17 2007
Alex (the guy who posts on this blog along with me) told me to check out www.areyousuperbad.com because there was some funny videos on the site. I went on the site and naturally went to the restricted area. I mean really, who does not check out the naughty section?
So after you enter it asks you for your information:
After putting in false information it tells me the information is not correct:
Only after I put in my exact information does it let me in. I have an easy name “Jeff Mills” so it was able to easily identify if I was who I said I was. We tried it with a few other people in the office and if we put in a birthday even one day off of what our real birthday is, it would call us out.
I recently saw a clip on the news that said approximately 90% of people in the US can be identified if you know, gender, birthday, and zip code. If Sony is truly checking a massive database to validate your true identity, is that right? Is it legal? Should it be allowed? As a marketer, I want the most accurate info available, but even I feel this crosses the line. What do they do with the information now?
What do you think?
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July 26th, 2007 at 12:39 pm
That is REALLY creepy. They should disclose exactly what they’re doing with your information, what third party is doing the checking, etc. Much better to stay away from this altogether. The standard is to accept one’s word that they are old enough – it is not be the responsibility of the site to check and I can’t imagine this is just CYA, but marketing at it’s worst.
I was looking forward to seeing this movie; don’t know if I will go now.
P
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I think Sony should disclose what is happening with this data as well as provide an opt-out mechanism and privacy agreement. Scary…