Return On Subscriber – Email Marketing Blog

Us Email Marketers are always worries that our subscribers will hit the “Spam” button on their web-based email clients like Gmail, AOL, Yahoo, & Hotmail because of the close proximity to the message and laziness. Some people I know and have polled hit this instead of deleting or unsubscribing for n real reason.

The folks at Gmail blog have shed some light on their “Report Spam” button and what happens when you do this, definitely worth a read:

For all you Gmail users hitting those “Report Spam” and “Not Spam” buttons, thanks a ton! We hear from a lot of users that they love how well Gmail blocks spam, and the only reason it works is because you all report it to us. If you’re not in the habit of doing this, I hope I can convince you to start. Here are three reasons you should report spam:

One quote that caught my eye:

When our automated system sees a lot of people marking a particular email as spam, it starts blocking similar emails pretty quickly.

Getting a subscriber to authenticate you at the inbox level is just as important as ESP reputation.

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