Fast Company thinks I’m Slow

Aug 07 2007

I signed up for the Fast Company “First Impression” newsletter. I was intrigued, especially with the title. As the saying goes, “you only get once chance to make a first impression.”

I was greeted with this:

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This email to me seems misguided and also lazy. You are counting on me to read this quote and click through to read the article, which is just 4 or 5 paragraphs anyway.

Why not just out the full article in the email? Why is there no article title or summary? Why just a quote?

Do I really need this mystery everyday? Do they really just want me to click through and get a pageview for their ads? There are already 2 ads in the email.

I unsubscribed. It can happen that fast….just one email. The old saying is true.