Tell us who Won your Contest with an Email

Aug 13 2007

I’ve always thought that people who collect emails and opt-in’s for a contest entry should email out the results. I have never had a problem with someone else winning. I would also like to no if someone actually won the Harley, or the trip to the Oscars, or the iPod, or the Starbucks gift card. (I sign up for a lot of contests.)

I look at 2 benefits to sending out the winners name:

1. People will value your brand much more that you were legit and there was a winner.

2. You have an extra opportunity to entice them to more contests, products and services.

It’s a no-brainer to me. I am not sure why you don’t see more people do it.

I can tell you this, you will get a great open rate!