Is Back-to-School Finally Over?
Aug 29 2007
I think I may have received the more random Back-to-School email today, which made very little sense to me.
I am guessing 2 ideas went into the strategy behind this campaign:
1. We have a lot of Playboy bags left, let’s try to say they are needed on campus.
2. “What can we send that could tie into Back to School?”
Regardless, they came up with an timely offer and tied into a cultural event. I have a hard time believing this sold a lot of Playboy bags though….
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