Tip - Don’t send an Email until Wed.
Aug 31 2007
One thing I have learned in email marketing over the last 5 years - Labor Day is an email wasteland.
Unless you are sending to a highly targeted segment or sending a time sensitive offer, my advice would be to hold off until late Tuesday at the earliest.
Why?
This is one of the biggest travel weekends of the year. People will be with their family and friends or on the road. If they are on the road, many of them will checking email from a smart phone - not an ideal situation yet.
Also, when they do check their email, their inbox will be jammed, and many emails will be deleted before being read. I know I have done this when I miss a few days of inbox maintenance.
So, go out, have a good time this weekend and leave your email marketing cares behind. Think about a great fall kick off campaign, and stay out of the inbox traffic jam.
Published in Frequency on Friday, August 31st, 2007
