Inverge, time to converge

Sep 06 2007

Inverge-header

Today is the kickoff of the Inverge 2007 Conference here in Portland. Inverge is a conference focusing on how we are experiencing and what we will experience when it comes to the convergence (content, etc.). The first speaker today was Joshua Green the Research Manager for the Convergence Culture Consortium at MIT.

Joshua had a lot of great points and one that stuck with me is: convergence of content (participation) is cultural and technology facilitatesconvergence. See what Joshua was talking about

So many marketers today feel that if you make a viral or social campaign people will participate, but the fact is that if your audience is not into participating, the best constructed (technologically speaking of course) campaign will fail. On the flip side if you have a brand where your audience wants to interact, if you are not facilitating this, you are seriously missing out.

I am curious, and please comment, what do you think marketers are missing with it comes to true cross platform marketing campaigns and convergence?