Don’t send me a contest I can’t win
Sep 10 2007
My favorite baseball team, the Chicago Cubs, has just threw a 3rd strike to me with their email marketing program.
They have sent me 3 contests this summer which I have no ability to even enter since I live in Oregon. i could forgive them, except they have years and years of data on me. From my email profile, to my merchandise and ticket purchases, to my “Cubs Club” membership, and so on.
With this last campaign – “Win a 2008 Cubs Spring Getaway” – I knew from my past frustrations of filling out a from only to see that only residents from IL, WI, and IN were eligible for the contest.
If you have the data, why put your loyal fans threw a frustrating experience?
Another frustration is that with someone as large as the Cubs, who must send millions of email every month, you know there is no one on the other end of this email address to send feedback too.
If you are listening Cubbies marketing team, please quit getting my hopes up and segment your contest list to people who actually have a chance to win.
By the way, I am closer to Arizona than the people in Chicago anyway, it would be a cheaper trip 
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October 18th, 2007 at 3:07 pm
I feel ya, as a Canadian, I get the shaft on a lot of contests, free shipping offers and iPhones…