Return On Subscriber – Email Marketing Blog

I am in the market for an High Definition Television, so I have been paying close attention to the BestBuy.com emails as of late. I received this campaign yesterday. Shouldn’t an email promoting “High-Def” have a larger image that is a little more appealing?

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I know HDTV is hot right now, and this campaign will probably do ok, but shouldn’t you still have to sell the experience a little more? There is a lot of debate about image heavy emails, but I think when you are selling an experience – be it a resort, art, electronics, events, etc…. – you need to still excite the user and give them that feeling that they are missing out through dynamic imagery. A little tiny picture of a screen just doesn’t do it. It looks like just another TV set….