We get asked often about how to help build an email list and a good back-to-basics article from ClickZ came out the other day that is a good, simple refersher for everytone:
It’s crunch time. You’ve been tasked with developing an e-mail marketing program, pronto, to market your company’s product or service. The goals are high, but the house e-mail list is anemic. What now?
I signed up for Fmail, the new Gmail app for Facebook, this week. Facebook wants you to live your life through it, and adding these everyday apps will continue that quest.
So, how is Fmail for email marketers? Scary. Take a look at this scerenshot:
What does this App mean to Email Marketers? First off, there is no sideways scroll. All you see is what is in the screen area shown. So if you have a left hand column, the content is not accessible. By not viewing the full image, your email is severly damamged.
Also, you will notice that I scrolled down to get past the top Fmail nav. So you’re traditional fold is reduced by about 100+ pixels.
On the bright side, click thrus do expand to a new screen. and the formatting holds up pretty well, no major rendering issues.
The more email client apps for sites like Facebook, the more issues email marketers will have. A “View this Email Online” link is more important than ever.
We will stay tuned to these apps and report back to you what we find.
Rest assured, our email marketing campaigns will be viewed more and more on mobile devices and through apps and widgets. Our advice is too learn as much about your audience as possible. The more you knowledge you can gain now, the better for the future.
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