Great use of Email Newsletter Real Estate
Nov 25 2007
The BuyCostumes.com newsletter does a great job of maximizing the limited space above the fold. They place the main call-to-action, or the one thing they want to get across, right in front of the standard “Can’t see the Images, Click here” spot.
Very effective.

With the holiday onslaught upon us, a little tweak like this could very well improve your performance.
- Posted by Alex Williams
- @alexcwilliams
- at 8:33 PM
Published in Email Design, Tip Jar









July 24th, 2009 at 10:10 pm
I’m not doubting what you say is true – but how can it be proven?