Holiday Email Tip #2
Nov 27 2007
Don’t target too far, look for complementary not similar
Email marketers have been touting targeting to an almost too granular level. Subscribers like what you do as a whole. Look for complementary offers to previous purchase history, not similar items. For example, if a customer bought pants, offer a belt not another pair of pants.
Posted by Jeff Mills at 8:06 AM
Published in Event Based Emails, Tip Jar
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