eROI Q3 2007 Study released
Dec 07 2007
Wednesday was the best day to send email in Q3.
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As we look at Q3 2007 email statistics, we present three sets of information, day of the week, hour of the day and consumer-focused industries (perfect for the holiday season). Monday and Wednesday lead the way for users to open email. The weekends, for the first time in over a year, are the low point. Clicks on the other hand see spikes on Wednesday, Thursday and, the highest day of the week, Saturday (however, Saturday volume is so low it is incomparable to the rest of the week).
We have reported for more than three years that opens and clicks do not always go hand in hand, which is consistent with our findings from this study. Volumes drop of significantly on the weekend, but if you are focusing on consumer email, you can see that building up to the weekend comes to a head on Saturday.
Wednesday is the clear leader of the week, look at Wednesday as your target day to send email and
give it a test, see how it works for you.
Published in Email Studies on Friday, December 7th, 2007
