2007 December | Return On Subscriber - Email Marketing Blog

Archive for December, 2007

ISP’s: The New Sheriff in Town

Thursday, December 6th, 2007

The good folks at MediaPost are a great resource for email marketers.

This post today illustrates something that is becoming more and more serious to email marketers – ISP rule is king. Each ISP is creating their own rules for email marketers. You need to know these and follow them if you want to stay on thier good side.

When ‘Best’ Practices Become ISP Law

Posted in Email Deliverability | 588No Comments »ISP%27s%3A+The+New+Sheriff+in+Town2007-12-06+20%3A33%3A26Alex+Williams

Holiday Email Tip #4

Tuesday, December 4th, 2007

Rednering. I mean Rendering, I knew that did not look right didn’t it.

If it does not look right or does not look attractive, you are wasting your time. Run some rendering tests, e.g., Return Path. The best offer and most compelling copy is wasted on an email I cant interact with easily.

Posted in Email Design, Email Marketing Strategy, Keep It Simple | 679No Comments »Holiday+Email+Tip+%2342007-12-04+15%3A17%3A49Jeff+Mills