NBC teaches a few things about “The Fold”

Jan 03 2008

Although one of my resolutions this year was to watch less TV, NBC came right in my inbox with a reason to scrap that and watch more TV.

This email does “the fold” right. Why, you ask? Because I never looked at the rest of the email, but I do know that “American Gladiators” is on Sunday and “Celebrity Apprentice” is on tonight. And that was the main goal of this email, to get me to watch those shows.

This area is sometimes your only shot, the only thing they will see. Good images and great copy that get your message across are key. Anything that takes away from that, (like my favorite waste, banner ads), move it down or get it out.

Here’s to more “folds” like this in ‘08.