This email is from the “Webmaster”, really?

Feb 17 2008

First off
I think it is time to put an end to email campaigns being sent from the “webmaster@” email address. There are more reasons not to do this than I care to list here today. Same goes for info@, no-reply@, etc…

Plus, most people think a webmaster is like that SNL skit “Nick Burns, your Company’s Computer Guy.” This is who you want your readers thinking is running the email marketing program?

Here are 2 reasons to change this:

1. Branding
In email clients like AOL, that don’t show the masked “From” name, this is the first thing a subscriber sees.
Volvo does a good job with this: volvo@volvocars._.com.

2. Calling out Content
If you have a specific segment, you can use this space to call out “specials” or “events”. This can help get an open just as much as a subject line. Some I see in my inbox today are: dailydeals@, specials@, events@,

Little things like this matter.