Steal this idea for your Newsletters – Mobile Friendly Version
Mar 27 2008
This was the first time I have seen this at the top of an email:
“Click here for the Wireless Version: URL”
Brilliant idea by the AAAA. I personally would change it to “Mobile Friendly”, wireless is kind of confusing.
Most HTML email is worthless on a Blackberry, so daily news briefs, professional newsletters, etc… would be smart to add this feature.
How you do that, either through your ESP tools, or creating that mobile browser friendly version in HTML, you can figure that out through testing.
Click on the image to enlarge
- Posted by Alex Williams
- @alexcwilliams
- at 9:39 AM
Published in Email Design, Email Marketing Strategy
Tags: mobile, newsletters, tips
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March 28th, 2008 at 11:50 am
Alex, among the retailers that I track, I believe only Sam’s Club and Ross-Simons provide a “view on your mobile device” link. It’s indeed a rare thing.
March 29th, 2008 at 3:49 pm
I will have to check those out Chad, thanks for the tip. Mobile is a trend I am watching very closely.