Before the @ is important – another example
Mar 29 2008
What you are seing in this image is the rollover Mail preview on the AOL homepage. Look at how much “trailblzaers” sticks out in that list. If you read this blog you know I hate webmaster@ in email marketing. This validates that point. This view is very similar to the view on a mobile device as well.
Brand before the @ in your from address and you will see improved open rates, guaranteed.
Posted by Alex Williams at 3:51 PM
Published in Email Marketing Strategy, Keep It Simple
Tags: aol, from address, mobile, preview pane
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