Before the @ is important – another example | Return On Subscriber

Before the @ is important – another example

Mar 29 2008

What you are seing in this image is the rollover Mail preview on the AOL homepage. Look at how much “trailblzaers” sticks out in that list. If you read this blog you know I hate webmaster@ in email marketing. This validates that point. This view is very similar to the view on a mobile device as well.

Brand before the @ in your from address and you will see improved open rates, guaranteed.