Return On Subscriber – Email Marketing Blog

Logitech is not what you would think when you consider cutting edge campaigns, but I was pleasantly surprised when got the email, even more when I saw the site, then it fell apart.

The Email
Solid creative, a great subject line, and good use of best practices (even though the whole email is images). The call to action at the top works great in the preview pane. The branding of “Remote Disasters” is solid – it does not make me feel like you are selling me something. The call to action to pass along to a friend is clearly either the agency’s or Logitech’s poor attempt at viral.

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Sender ID is a Microsoft initiative that validates the origin of e-mail messages by verifying the IP address of the sender against the alleged owner of the sending domain

To add a Sender ID record in Register.com, follow the steps below:

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This info is based on eROI clients. Your Domain Key may differ, ask your provider.

The Domain Key is added as a TXT entry. Below are some examples of what these TXT entries will look like:

TXT Name
_domainkey.eroi.com
kesp._domainkey.eroi.com

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We get asked this question a lot, so we thought we would post it.

To setup a Sender ID record in GoDaddy.com:

1. Go to Domains and Select the domain,
2. Click on TotalDNS and click on “Add New TXT Record”
3. In the TXT Name field enter a “@” character.
4. In the TXT Value field, enter the Sender ID record supplied, be sure to NOT include the quotes
5. Click OK.

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