Return On Subscriber – Email Marketing Blog

Logitech is not what you would think when you consider cutting edge campaigns, but I was pleasantly surprised when got the email, even more when I saw the site, then it fell apart.

The Email
Solid creative, a great subject line, and good use of best practices (even though the whole email is images). The call to action at the top works great in the preview pane. The branding of “Remote Disasters” is solid – it does not make me feel like you are selling me something. The call to action to pass along to a friend is clearly either the agency’s or Logitech’s poor attempt at viral.

The Site
Again, it is clear they want everyone possible to embed this video where ever they can in any fashion possible – Facebook, Reddit, StumbleUpon, MySpace, etc. Every video on the site has a “share” “embed” and “email” function on each. I wonder what they want me to do. Should I spread the Logitech love.

The Problem
I don’t know another way to say this, the videos flat out suck. It is like watching a comedian with one joke try to fill a five-minute segment. For videos like this to work they need to be short and funny. The over-the-top antics are trying to make up for bad writing/scripting – the gratuitous remote to the groin of course made an appearance. The quality of the video and what they are about should be the driving force for passing the videos along. Social plugins and sharing functions should support the videos, but not so blatant. Telling everyone 5 times to share your video devalues the content and the point of the campaign. People will pass along what they want, not because you told them to 5 times.