Return On Subscriber – Email Marketing Blog

I recently tried a new technique for a client who send predominantly full image emails. With many email clients blocking images by default, it is more important than ever to use Alt Tags and HTML elements to get the subscriber to unblock those images and view your email in all it’s glory.

HUF, a hip chain of skate culture shoe stores in SF & LA, has a pretty hip and fun audience, so I took a little different approach to the image ALT tag….

The read/open rate increased on this campaign by 27% from the previous sale email. Did this ALT tag cause the difference? It didn’t hurt, that’s for sure.

What I am challenging you to do today is to keep pushing the envelope and trying new things. This copy is aimed at a certain audience. Something like “You’re missing a great deal” or “A great offer awaits, unblock these images” would be in the same vain. Have fun with it!