Comments on: Ecommerce Email Call-to-Action – “By Size” Navigation

By: Jeff Hopeck

Jeff Hopeck — Thu, 25 Feb 2010 04:43:03 +0000

i like this idea, I could see using a similar concept in my own e-mails.

I've been using a call to action in my e-mail signature. Even with less formal correspondence I have the opportunity of reaching people. When placed in the e-mail signature discretely it isn't an overt ad. I've been using WiseStamp for this and it has worked well.

By: Online Marketing Blog » Blog Archive » How to get accurate subscriber information: Part 2

Tue, 09 Sep 2008 03:51:10 +0000

[...] example, eROI describe how one t-shirt retailer’s email presented a series of gender/size combinations as [...]

By: Dylan

Dylan — Mon, 18 Aug 2008 21:49:02 +0000

Alex:

Do you think that they might take this information and using it for targeting later on down the road when they are trying to clear out certain SKUs for sales? If they were smart they would use that PLUS the gender info they are getting and start dynamically segmenting their lists based on behavior.

By: Ecommerce Email Call-to-Action - “By Size” Navigation

Ecommerce Email Call-to-Action - “By Size” Navigation — Mon, 18 Aug 2008 19:55:43 +0000