When confidence can be a tacky
Aug 24 2008
I heard from fellow ROS author, Alex Williams, that Evernote was a great product to keep notes and access them from your iPhone, desktop, etc. So I decided to do a quick search on Google for “evernote” and found the results. The thing that jumped out at me was their PPC ad that says “Info management that’s so good our competition buys the keyword.” It is creative and confident, however it does not work well when no one else is buying the keyword…
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August 24th, 2008 at 11:15 pm
Is the product for anyone other than online marketers? Because everyone else won’t have a clue what they mean by “buys the keyword.”
August 25th, 2008 at 12:05 pm
not to mention that appearing as a result under competitor brand keywords is a common sem practice, and makes them look naive for hyping it up so much. is that all they got?