Comments on: Goaltending on what should be an Email Slam Dunk http://returnonsubscriber.com/2008/08/26/goaltending-on-what-should-be-an-email-slam-dunk/ Wed, 10 Mar 2010 04:19:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Alex Williams http://returnonsubscriber.com/2008/08/26/goaltending-on-what-should-be-an-email-slam-dunk/comment-page-1/#comment-102 Alex Williams Thu, 04 Sep 2008 16:00:20 +0000 http://returnonsubscriber.com/?p=723#comment-102 Michelle, great points. Especially if you think about the corporate angle vs. family - wildly different value angles. Michelle, great points. Especially if you think about the corporate angle vs. family – wildly different value angles.

]]> By: Michelle http://returnonsubscriber.com/2008/08/26/goaltending-on-what-should-be-an-email-slam-dunk/comment-page-1/#comment-101 Michelle Tue, 02 Sep 2008 14:55:59 +0000 http://returnonsubscriber.com/?p=723#comment-101 I think they missed the opportunity to tell the specific reader why THEY were getting this email. Sports fan? Corporate Exec? Family? Member of Fan club? If they are setting up their list right, then they have targeted these people for a reason, I would segment and create specific subject lines and perhaps even images that speak to my specific audience. I think they missed the opportunity to tell the specific reader why THEY were getting this email. Sports fan? Corporate Exec? Family? Member of Fan club?

If they are setting up their list right, then they have targeted these people for a reason, I would segment and create specific subject lines and perhaps even images that speak to my specific audience.

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