Comments on: Move It On Up…Above the Fold.

By: Episode

Episode — Sun, 01 Nov 2009 08:24:44 +0000

amazing stuff thanx

Alex Williams — Tue, 30 Sep 2008 02:25:37 +0000

DJ,

You make great points. I agree there are numerous changes that can be made to optimize the HBO email.

My goal with this was just to show one, a big one, that could make an impact.

DJ Waldow — Fri, 26 Sep 2008 17:51:10 +0000

Dylan and Alex (OSU and OSU):

Not sure if you are being sarcastic. I’d love to debate more with you the merits of a preheader no matter regardless of mobile or secondary CTA.

Blog debate time? Me, you and Magill?

p.s. the post WAS great…for a Buckeye

Dylan Boyd — Fri, 26 Sep 2008 03:43:39 +0000

DJ:

I think that pre-headers MIGHT be a good idea if you are concerned about
1. Mobile
2. Have more than one thing to promote.

With this email moving the call to action higher will help TELLING the individual WHAT to do.

Alex I think that this is a great post I appreciate that extra effort you made in showing a redesign of the creative.

Nice effort.

DJ Waldow — Fri, 26 Sep 2008 02:54:40 +0000

you are not wrong.

a few other comments:

1. One big image?
2. Why not more CTAs?
3. How about a preheader?